The Power of Storytelling

A person writing in a notebook.

People don’t care (that much) about facts. But they certainly do care about stories.

And in particular, about the stories that resonate with them, that touch them on an emotional level, frighten them, make them laugh, or just in general, about the stories they want to believe.

You can use this to your advantage and sell them stuff they don’t want, don’t need, and that won’t benefit them in any way.

Or you can use it to do good, to help people improve their lives in unimaginable ways, propel them to new heights and help them uncover their potential.

Storytelling is a superpower. Please use it for good.

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