We’re emotional beings. We care.
And the best way for you and your brand to connect with us is to care as well.
If you can align yourself, your brand, and your product with our problems, our desires, our wants and needs on an emotional level, you’ll get a customer for life.
But only if you remain true to those connections you made with us. If you suddenly decide you no longer care about the environment, freedom of speech, personal choices, or opinions, we will not only disconnect from your brand but maybe even become its worst critics.
Because we’re emotional, and we’ll feel betrayed.
The only way around it is to stand for something meaningful and to actually mean it.