Go Out of Your Way (If You Want to Be Remarkable)

If you want to achieve something extraordinary or if you want to create something really valuable, you have to go out of your way, you have to become remarkable (because no one notices ordinary and no one cares about average). And being remarkable is actually much easier than you might think.

If it’s not expected from you to give away something for free, but you do it anyway, that’s remarkable.

If it’s not expected from you to tackle a particular bug, but you do it anyway, that’s remarkable.

If it’s not expected from you to answer customer’s email or complaint immediately but you do it anyway even though it’s weekend, that’s remarkable.

If it’s expected from you to do something that will hurt your brand, your company or your product, but you refuse to do it, that’s remarkable.

If you deliver much before the deadline, that’s remarkable.

If it’s expected from you to improve a feature of the product, but you remove it instead because it’s not adding any real value, that’s remarkable.

If you show up early, that’s (generally speaking) remarkable.

If you solve a problem that you don’t have to solve, that’s remarkable.

So, if you didn’t do anything remarkable yesterday, you have an opportunity obligation to do it today. And if you did something remarkable yesterday, do something remarkable today anyway, because that’s remarkable.

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