There are plenty of seemingly important things competing for your attention daily.
Staying up to date with the latest news in your industry, keeping your inbox under control, addressing the customers’ requests for features, tackling bugs, creating reports… it all seems urgent, necessary, and meaningful.
But will it move the needle? Will it help you get to the next step, to another level? Unlikely.
Putting out fires left and right might seem like a productive and intelligent way to spend your time, but it won’t get you far.
Spend most of your time doing things that matter, things that make a real difference.