If you’re emotionally invested in everything you create, in every article, every social media post, every email conversation, you won’t get far.
You’ll pay too much attention to your likes, visits, and follows, which will deter you from your primary mission of making a difference.
The funny meme will most certainly outperform an article on a thoughtful, meaningful subject that matters. But will it get you closer to landing a new client, making a sale, initiating a change?
Let the people who aren’t invested in your true message go. You’ll make more room for the ones who care about your mission and your work. At the end of the day, the impact is what really matters, not the number of interactions on social media.