The Most Important Thing

A mobile phone on a desk with a number of apps on the screen showing red bubble notifications.

The most important thing you should do next is rarely the thing that requests your attention.

Fires are always demanding immediate action. An endless stream of messages and emails is adding pressure to respond and react right here and right now.

But the thing that really matters, the thing that will take you to the next level is usually sitting quietly in the corner, waiting for you to deal with everything else first.

Don’t wait. Make time for it.