Reach Is Really Not That Important
![A person with a microphone speaking in front of a small group of people.](https://zoranjambor.com/wp-content/uploads/2021/07/reach-is-really-not-that-important-1024x682.jpg)
Would you rather reach a million people superficially or completely change the life of one individual?
Even though it always seems like we want reach, we actually care more about the impact.
You don’t need a huge audience. You just need to reach people who care about what you have to say.