Product Expectations

A smartphone on a desk with "put in the work" written on the screen.

You won’t know what your audience thinks until you put that thing you created in front of them. Only when they get the chance to buy it or use it will their thought-process switch from “would I use this” to “am I ready to invest in this now”.

And the difference between those two statements means the difference between a product that resonates and a product that ends up as another learning opportunity.

Yes, do the research, examine the market, ask your audience what they want and what they’re expecting, but at the end of the day, you can’t know for sure if your product works until you ship it.