Less Value for Less Money (Is Never the Answer)

A person counting change.

Offering less value for less money is never the right answer. (Unless you want to be in a race to the bottom.)

Your customers will notice, cringe, and eventually leave.

Instead of trying to save a few bucks here or there, try to figure out how to increase the value you give to your customers, and they’ll be more than happy to pay your asking price and then some.