Incredible and Effective

If you want to generate attention, you have to do something incredible, groundbreaking, unusual, insane, or utterly stupid. And it’s not really relevant if it will solve a problem, if anyone will find it useful, or even if it will work.

If you want to build a business, you have to create something that works well or solves a problem, something that people will use. And it’s not really relevant if it’s incredible, unusual, insane, groundbreaking or utterly stupid.

You can probably succeed with only one of those, but you’re far better off with both.

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