…to enforce your opinion?
…to make the customer happy?
…to understand a different point of view?
…to get a promotion or a raise?
…to satisfy the stakeholders?
…to delight your customers?
…to be with your family every evening?
…to get that idea off the ground?
…to make a sale?
And finally, how far are you prepared to go to learn what you need to learn to answer these questions better?