Buy the Obvious Choice

A person browsing among nearly-identical shirts on a hanger.

We tend to overcomplicate things because we rarely believe that the simplest solution is good enough.

Instead of buying a product from a well-known and reliable brand, I tend to explore alternatives, prices, and even features. And more often than not, I circle back to the original product I noticed.

Rather than buying it immediately, I waste a ton of time I could spend productively just to feel slightly better about my choice.

Spending plenty of time on decisions that aren’t crucial is not a good use of my or your time.

If it’s not a major financial investment, if you can return, cancel or replace it easily, buy the obvious choice.

And make sure you spend the extra time you get wisely.