You should always strive to set higher standards that will move you, your team, and your organization forward.
But even if you do, you’re likely to meet resistance. And even more likely, when the new standard is agreed upon, people won’t adhere to it.
What do you do when this happens, particularly if it defeats the entire point of the system? (After all, just one weak link can easily break the whole chain.)
You can raise the bar and follow the standard anyway. It demonstrates the values you’ve chosen and raises the bar for everyone else too. And bit by bit, line by line, day by day, more people will start adopting parts of the new system until everyone, eventually, gets on board.
And then, of course, it’s time to raise the bar again.