Are You Working on the Right Thing?

Some practical questions you can ask to figure out if you’re working on the right thing:

• Why is the thing I’m working on right now important?
• Will it move my product, company, or my personal brand further?
• Will it make a difference in sales, shares, or otherwise?
• Is there something else I could be working on?
• Is this the best use of my time?

If you’re satisfied with your answers, continue what you’ve been doing. If not, perhaps it’s a good idea to move to something else.