Some practical questions you can ask to figure out if you’re working on the right thing:
- Why is the thing I’m working on right now important?
- Will it move my product, company, or my personal brand further?
- Will it make a difference in sales, shares, or otherwise?
- Is there something else I could be working on?
- Is this the best use of my time?
If you’re satisfied with your answers, continue what you’ve been doing. If not, perhaps it’s a good idea to move to something else.